About US

OUR MISSION…

At NOVA we aim to provide guidance and an environment that allows our members to R.I.S.E. up and better themselves one training session at a time! We set out each day to set the standard on how a fitness facility and its staff can change lives.

OUR History

CrossFit 585 was established in 2009 as the second CrossFit affiliate in Rochester, NY! Since then, the gym has been reestablished as NOVA Fitness.

The membership quickly outgrew the original 2,500 sq ft facility, relocating two more times until settling into the current 6,000 sq foot facility in the fall of 2020. We’re fortunate that many members have followed along since the beginning. Thanks to them, we’re continuing to grow, expanding to a second location for CrossFit in Victor.

What to expect at NOVA

  • Group fitness classes are instructed from start to finish by CrossFit certificate holders and CrossFit certified coaches.

  • CrossFit programming uses proven exercise principles designed to increase performance and drive results.

  • A community of like-minded individuals willing to work hard to become the best version of themselves. 

  • A fitness facility committed to changing lives and impacting the community.

  • A professional, inspiring, and welcoming environment.

Locations

NOVA ROCHESTER | 917 E MAIN STREET, ROCHESTER NY 14605
NOVA EAST | PHEONIX MILLS PLAZA, 6385 NY-19, #400 VICTOR NY 14564

what is crossfit

CrossFit is a lifestyle characterized by safe, effective exercise and sound nutrition. CrossFit can be used to accomplish any goal, from improved health to weight loss to better performance. The program works for everyone — people who are just starting out and people who have trained for years.